BEST THING SINCE VEG
Humans have always relied on plants to keep us growing healthily. They provide vitamins, minerals and fibre, feed the gut microbiome, ward off disease and generally help keep the doctor away.
But lots of people still prefer the taste of other things, like toast or a favourite sandwich. So we set about learning everything we could about how veg work their magic - and applied it to bread.
Several government grants and a lot of loaves later, SUPERLOAF is the result. We believe it’s the best bread ever baked, but we don’t like to boast - so we left a little clue in the name.
UNIQUE FIBRE PROFILE
Your gut health pretty much drives your immune system, and fibre is the key. Allow us to introduce the stars of this supergroup.
Soluble fibres help slow down glucose absorption in the small intestine, sidestepping the so-called 'sugar rush'. They also help stop food cravings by keeping us ‘feeling full’ for longer.
Insoluble fibre has a ‘sweeping’ effect on the gut, excellent for removing toxins. On the way, it also helps us feel full.
Fermentable fibres provide fuel for the friendly bugs in the gut microbiome, with widespread beneficial effects all over the body - reducing inflammation, supporting both cognitive and emotional health and and all sorts else.
Many foods contain fibre, but not in the optimal mix – and they don’t all taste delicious. Luckily, SUPERLOAF manages both.
SUPPORTS NORMAL IMMUNE FUNCTION
Vegetables carry a powerful payload of phytonutritients (the ‘phyto’ part just means ‘from plants’). They’re essential when it comes to helping our bodies fight off invaders like viruses.
Especially crucial to this are the micronutrients (polyphenols, antioxidants and so on) that can get damaged during human digestion.
So when SUPERLOAF adds these to the mix, they’re protected until they reach the large intestine, where they support the good gut bacteria that keep us well. We do this via a natural, vegan process that you’d never know about unless we told you. You’ll just enjoy every slice, then feel fuller and fitter for longer.
'CLEAN LABEL' INGREDIENTS
Most bread packaging will feature a cast of shady characters in the ingredients list - and if you make your bread a certain way, they’re needed. That’s not how we make ours, so they’re not.
We do have 16 though – all natural, all actively good for you. Everything is there for a reason, but it comes down to this: our ancestors used to consume many, many more different natural ingredients than most of us manage these days. And while hairstyles and music might have changed a bit in the last 10,000 years, our bodies are basically the same – so we need a little help keeping up.
To pick just two, selenium is found in lots of foods but most of us still don’t consume enough, and we really need enough of it to help resist disease. Folate is one of the B-vitamins that helps healthy blood cells, bone marrow, DNA and more. It’s also great at converting carbs into energy.
As with all our invisible ingredients, you may or may not be getting enough in your modern diet. With SUPERLOAF, you definitely are.
BREAD, BUT BETTER
The parent of SUPERLOAF is Modern Baker, an Oxford company in the forefront of scientific research into the relationship of food to human health.
Modern Baker is on a mission to take our staple foods back to how they used to be, then make them better than they’ve ever been. We started with our daily bread – and SUPERLOAF is the result.
Along the way, our academic partners put everything through rigorous nutrition tests (including at least one ‘model gut’ system) until they could say with confidence that SUPERLOAF was the exact slice of history we set out to acheive - the healthiest bread ever baked.